From 2011 through early 2014, I worked as AIR’s media strategist to help build, launch and tell the story of Localore—a producer-led public media transformation project that took place from spring 2012-2013 at 10 stations across the country. We summed up the project’s impact and lessons learned in this report, What’s Outside: Public Media 2014.
In April 2013, AIR launched the Localore metasite, along with a short behind-the-scenes documentary which takes viewers out into the field with the 10 project teams to learn how they met the challenge to remake public media. Watch: This Is Localore
You’ll find my in-depth coverage of the project and other emerging trends for producers on the AIR blog. Keep current on inspiring transmedia productions by subscribing to the weekly Public Media Scan that I curated from 2011-2014, and is now curated by AIR’s Betsy O’Donovan.